Carbon neutrality: definition, limits and best practices
Carbon neutrality means balancing residual emissions with equivalent removals. But the absolute priority remains reducing emissions at the source.
Reduce first, offset second
The recognised sequence is: avoid, reduce, then offset only unavoidable emissions. Offsetting without reducing exposes you to greenwashing accusations and regulatory risk.
Quality offsetting
Credible offsetting relies on verified projects (additionality, permanence, measurability). Transparency about the scope and method is essential.
Regulatory framework
Neutrality claims are increasingly regulated (European Green Claims directive, ADEME recommendations). It is better to communicate a proven reduction pathway.
Frequently asked questions
Can you claim to be carbon neutral?
With caution: you need a complete assessment (Scopes 1/2/3), a reduction pathway and quality offsetting for the residual, all documented.
Neutrality or Net Zero?
Net Zero (e.g. SBTi) requires deep reduction (often -90%) before neutralising the rest, whereas carbon neutrality is a broader, sometimes misused term.